Coach Eyas Website Build & Optimization

For Coach Eyas — a personal trainer offering one-on-one sessions, group workouts and online coaching — I revamped their website to reflect the brand philosophy: personalized, sustainable, and motivating fitness.

The site features a clear breakdown of services and packages, strong visual branding and social proof through client testimonials. Design focused on simplicity and mobile responsiveness to ensure prospective clients can browse and book easily. A prominent call-to-action and streamlined booking/contact flow turned casual visitors into leads.

As a result, the website helped Coach Eyas better communicate offerings, build trust with visitors, and reduce friction in the client onboarding process — supporting growth in client acquisition and overall professional image.

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• Presenting Multiple Services Clearly: Coach Eyas offers a variety of services (one-on-one training, group sessions, online coaching, nutrition plans). The challenge was to organise them in a way that’s easy to browse and compare without overwhelming visitors.
• Creating a Simple, Conversion-Focused Booking Flow: Ensure visitors can easily find “book now” or contact — minimizing friction so they don’t leave before reaching out.
• Designing for Mobile Users: Many potential clients will access the site on phones. The site had to be fully responsive and perform well on smaller screens.
• Building Credibility with Authentic Content: For coaching/personal training sites, trust is crucial. Need to show real testimonials, results, and professional presentation to reassure new clients.
• Reflecting the Coach’s Personal Brand & Philosophy: The site must communicate Coach Eyas’s philosophy: personalised training, sustainability, long-term mindset — not just generic gym marketing.

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